Twitter, the online social networking service, has joined the competitive race of bidding for the acquisition of digital rights for the 10th edition of the Indian Premier League (IPL).
Aneesh Madani, the Head of Sports Partnerships at Twitter India, commented about the bidding process: “We are constantly evaluating opportunities around the world to transform the live sports experiences for fans in partnership with our most valued global sports partners and this IPL tender purchase is representative of that”.
He further added that: “Cricket fans watch the IPL with Twitter and love tweeting about it. Globally, there were more than 10.6 million tweets related to the IPL in 2016, a 56% increase over 2015 and nine out of ten Twitter users in India are fans of cricket. At Twitter, we see this interest growing and are excited to continue working with long standing partners like the IPL to build a global, mobile fan base for cricket in the years to come”.