Star India is planning to introduce a premium high-definition (HD) Hindi movie channel soon, under the ‘Select’ brand. The channel will be entitled as ‘Star Gold Select HD’ and it will be the first premium channel in Hindi by the media company.
Launched previously in the Hindi movie cluster as Star Utsav Movies, a free-to-air (FTA) channel, the launch date of the premium channel has not been made official yet. Movies to be available in the content collection will be selected and the channel will be priced at 25 INR (0.37 USD) on reference interconnection offer (RIO) basis.
The first HD channel of Star India under the ‘Select’ brand was ‘Star Movies Select HD’ which was an English movie channel. It proposed a movie on each day, that is 365 movies for 365 days.
Following the introduction of ‘Star Gold Select HD’, Star will consider FTA, mass pay and premium segments in the Hindi movie channel space. Star India’s Hindi movie cluster consists of Star Gold, Star Gold HD, Movies OK and Star Utsav Movies. Its collection of Hindi film has around 1,200 titles.