Reliance Entertainment has introduced Chillx, an all-in-one entertainment app which is multilingual. The launch has been possible with the collaboration with FunOnGo & Entertainment. The OTT mobile application proffers free or paid access to movies, videos, short films, apps, music and games.
Sweta Agnihotri, the CEO – Content Syndication at Reliance Entertainment commented: “While Apps downloaded are mostly in line with global popularity, interest in content consumption in regional language is high. We see smart phone screen as a fantastic gateway to the consumer and our cross functional team will leverage its understanding of content and industry relationships to amplify value offering to the consumer”.
On the other hand, Vijay Singh CEO, FunOnGo Media & Entertainment LLP, said: “This endeavour allows us to widen the scope of consumer engagement on a scale that is possible only when you are a part of India’s leading entertainment conglomerate like Reliance Entertainment”.
Elsewhere, Shibasish Sarkar, Chief Operating Officer at Reliance Entertainment, said: “Digital platforms are encouraging a wider audience with diverse consumption patterns, we recognise that this calls for innovative approach in the manner we produce and present our content. The launch of Chillx is in line with our business vision”.
Content will be available in English, Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, Gujarati and Punjabi languages.
Further, Agnihotri added that: “We will launch with over 7,000 pieces of content and will add 150 pieces every week”.