Ola, an Indian online transportation network company, has partnered with Sony LIV and Apple Music to launch its new service, Ola Play. It is a car play platform which will provide a whole new experience for its users.
Offering advance car controls, the service will also allow its users the choice of having personalised content and a connected interactive experience for passengers. Apart from Sony LIV and Apple Music, other partners include Qualcomm, Audio Compass and Fynd for content and software.
Ola Play will be accessible live to its Ola selected customers in Bengaluru, Mumbai and Delhi. With this new service, the passenger has control over music, Wi-Fi, navigation, car sound and temperature and can choose to look at different locations, visit landmarks, read eBooks, watch video content and decide their shopping places. Further, Ola Play is a service that is available around the clock.
Bhavish Aggarwal, the Co-Founder and CEO of Ola, said: “With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions”.
“Apple Music brings the best features together for an experience every music lover will appreciate. Coming together with the market leader in music, will completely transform the ride experience for millions of Indians on the move”, he also added.
Oliver Schusser, Vice-President of International Content of Apple, commented: “Music lovers in India are enjoying Apple Music’s hand-picked playlists based on the music they love, hearing new music from artists like Drake and A.R. Rahman first before anyone else, and discovering new artists like Divine and Madboy Mink every day. We are thrilled to bring Apple Music to Ola Play”.