Dish TV, is India´s prime DTH operator is a conglomerate of media pioneer Zee Group , in relationship with Ten Sports has launched Pay per View (PPV) interactive service namely Football on Demand for their subscribers. This partnership will enable Dish TV to telecast UEFA Champions League and UEFA Europa League football matches exclusively through this Football on Demand services. This interactive offering is claimed to be the country´s first PPV service exclusively for a sport.
Salil Kapoor, COO, Dish TV quotes, “Dish TV has established itself as the most popular DTH with Maximum number of Sports channels; it is our constant effort to provide our customers the best of Sporting action and this time by launching Football on Demand for the first time in India exclusively on Pay per View for our subscribers”.
Dish TV will be offering 46 selected matches in 24 days on this PPV football on demand service. The matches will be screened live or deferred live to suite their subscribers. Dish TV is India´s largest DTH operator with a subscriber base of 13.5 million and is offering 400plus channels through their DTH services in the country.