The Indian digital entertainment provider, Hungama Music, has partnered with T-Series, the music label owned by Super Cassettes Industries Private Limited which is an Indian music company engaged in film production and distribution, for a deal extending to ten singles. The collaboration involves the integration of the mobile app, Hungama, in the music videos.

Siddhartha Roy, the CEO and MD of Hungama.com, explained about the deal: “We have been doing strategic partnership for quite some time. Over the years, we have built a great relationship with T-Series. When T-Series reached out to us with respect to these ten singles, we jumped in and associated with the label for a strategic partnership”.

“With the kind of production value, artists involved and the new sounds, these singles will definitely create a wave after their releases. Starting this month, these singles will be released one after another for the next 4-6 months. The strategic partnership has a long-term positive effect too. We are working with talent and labels and working on ways to go beyond distributing content, and ensuring the marketing and brand alliances work while bring the entire content come alive in a more strategic manner”, added Roy.

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