Hathway Cable & Datacom, the national cable TV MSO of India, has introduced ‘Hathway Special’, an ad-free value-added service for its subscribers in India. The new service will be offered for a free preview for a period of 30 day, beginning on February 9.

‘Hathway Special’ will include offers spanning across genres including blockbusters, music videos, devotional and animated content for children. Additional services through ‘Hathway Special’, apart from broadcasting channels will be charged between 15 INR (0.22 USD) to 60 INR (0.90 USD) per service over a period of a month.

Services under the Hathway Special will include; MiniPlex (Blockbuster Bollywood movie premieres), Comedy Wala (Classic comedy show to new series, Original clips to comedy tweaked Bollywood clips), Lamhe Movie (Timeless classics and heart-warming stories from the bygone era), Yippee (Fun Learning and engagement for kids including animated nursery rhymes, moral stories), Garv Shree Swaminarayan (A devotional service for Swaminarayan – Bhakti, Aarti montage in Gujarati), Om Shakti (A devotional service for Aarti, Bhajan Jaaps, with live coverage of special events), Ibaadat (A devotional service for Tilawat E Quran, Naat Shareef, Hadees Shareef) and InSync (A Classical Music service with maestros of the field).

TS Panesar, the CEO of video business of Hathway Cable & Datacom, commented: “At Hathway, we take pride in being the first MSO in the country to launch exclusive and diverse value-added services for all our subscribers. With the addition of the new service Hathway Special, we are empowering our LCOs to further enhance their business in terms of earnings and efficiency. We are sure that Hathway Special will add significant earnings to the LCO just as the Hathway Connect Portal helped in ease of business and improved efficiency for all”.

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