The Indian live jewellery shopping channel Gemporia TV has been added on to the Tata Sky direct to home (DTH) platform. Launched in September 2015, Gemporia TV is now live on Tata Sky on channel no 155 and is available on Dish TV (116) and Videocon D2H (111) in India
With a market presence of 11 years in the UK, the channel has seen a rapid growth in the overall jewellery retail, and claims to achieve almost eight per cent market share of all hallmarked jewellery sold in the UK. The platform also claims to sell over nine million pieces worldwide all through e-commerce and television.
In his comments, Manuj Goyal, co-founder of Gemporia said, “In India, we bring you these exquisite pieces, directly from our factories to your home, eliminating all middlemen, bringing the costs lower and at direct-to-home prices. We are enlivened with Gemporia’s expanded audience base of over 50 million homes with the launch on Tata Sky, one of the leading DTH providers in India. Our intention is to be available across DTH platforms and gradually move our presence on cable.”
He further added, “Our product size is constantly increasing to fit the business needs. Our presence on Tata Sky brings a whole new audience with a completely different demographic. We are excited to see how these numbers will shift.”