Doordarshan automates its operations to ensure transparency


Prasar Bharati has integrated a software to automate Doordarshan’s operations including billing and sales. The software which is a menu-driven enterprise is customized to the needs of Doordarshan.

“Doordarshan, in its bid to provide satisfactory services to its clients and advertising agencies, has automated its traffic and billing operations. The Broadcast Air Time Scheduling System (BATS) application will integrate all the departments of scheduling, sales and billing, which were earlier being handled manually, causing delays and several disputes with agencies,” said Prasar Bharati in a statement.

The automation ensures transparency in the system and improves the overall efficiency and productivity of the organization.

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