The New York headquartered multi-genre linear Ultra High Definition (UHD) entertainment channel – High 4K TV, which features a mix of travel, entertainment, lifestyle, sports and original content in 4K, is set to be launched in India via Splendid Media.

The channel will be available on digital TV platforms and Splendid Media is in talks with various DTH and cable companies for the channel’s distribution. Currently, only DTH platforms Tata Sky and Videocon d2h provide 4K service. The channel’s line-up also encompasses lifestyle and entertainment programmes such as far-flung exotic destinations, coverage of exclusive parties, celebrity news and gossip, and a slate of in-house productions such as reality shows.

In his remarks, Amit Srivastava, CEO and founder of Splendid Media said that: “We are delighted to be the exclusive agents of High 4K TV in the Indian sub-continent. We will be tying up with various leading DTH and digital cable providers for bringing this unique experience to Indian consumers. We are confident that our viewers will be truly entertained by the breadth and depth of lifestyle and entertainment coverage, as well as benefit from the tips that High 4K TV programs offer”

“It is indeed a major milestone for us, as an international 4K channel, to be present in India through a leading media company such as Splendid Media, with the highest reach. We are excited to be bringing the very best in lifestyle and entertainment programming to an audience that embraces entertainment as the very essence of their culture,” said Justin Borrelo, head of business development of High TV.

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