Balaji Telefilms Ltd announced today the appointment of Nachiket Pantvaidya as the Chief Executive Officer (CEO) of ALT Digital Media Entertainment Ltd.

ALT Digital was announced earlier this year as part of the Group’s strategic intent to extend Balaji’s expertise to the digital domain by developing on-demand, original, edgy and contemporary content for digital audiences globally. At ALT Digital , Nachiket will have P&L responsibility of the company’s operations spanning Content, Marketing, Distribution and Revenues as the company gears up to launch its services in 2016.

In his earlier assignment, Nachiket was Business Head of Sony Entertainment Television. He was also the Business Head of Star Plus and held several roles in the Star TV network, including Head of Star Pravah and Managing Director of Fox Television Studios. An IIM-Ahmedabad alumnus, he has also held key management roles in BBC and Disney.

Commenting on his appointment, Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd. said, “We are pleased to welcome Nachiket to the Balaji family. These are exciting times as Balaji takes a leap onto the digital landscape with ALT Digital — a significant milestone in our growth story. We are most excited as Nachiket brings along not only a rich expanse of industry experience but also new energy and dynamic execution skills to lead our new venture and build a strong and valuable B2C brand.”

Nachiket Pantvaidya, CEO, ALT Digital Media Entertainment Ltd. said, “I am delighted to be leading ALT Digital at a time when a tremendous mobile, video and ecommerce revolution is underway and media consumption across the globe is increasingly taking place in digital formats. The increase in the number of devices capable of supporting digital media along with increasing Internet access speed has provided consumers with an option to access the media content of choice – be it information, entertainment or social activity anytime, and anywhere. Against this backdrop, the opportunity to leverage Balaji Telefilms’ creative sensibilities as India’s leading production studio, to a new digital arena is most exciting. We will move from a conventional “one size fits all” approach to a more evolved and targeted approach to marketing and creating unique and differentiated content.”

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